Qulki
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Project Context
Qulki is a fintech platform developed to promote financial inclusion in Ecuador by helping users manage their income, expenses, and credit through intuitive digital tools. The project focused on creating an educational and accessible WebApp, combining budgeting control and financial guidance to empower individuals and small businesses to make smarter money decisions.
A large part of Ecuador’s population lacks access to financial education and practical tools for managing income, savings, and investments. This gap results in limited financial planning, low credit awareness, and difficulty tracking personal expenses—hindering sustainable growth for individuals and small businesses.
A large part of Ecuador’s population lacks access to financial education and practical tools for managing income, savings, and investments. This gap results in limited financial planning, low credit awareness, and difficulty tracking personal expenses—hindering sustainable growth for individuals and small businesses.
We developed the UX and UI design of Qulki’s WebApp, focused on simplicity and clarity. Through user research, prototyping, and usability testing, we created a digital platform that provides users with budget control, financial insights, and credit management tools, helping them make smarter and more informed financial decisions.
Testimonials
“Our financial education website has evolved significantly since we started working with this team. Not only do we maintain security and constant content updates, but they have also helped us optimize the user experience, improving our retention rate. We feel confident knowing we are in good hands.”
“Our financial education website has evolved significantly since we started working with this team. Not only do we maintain security and constant content updates, but they have also helped us optimize the user experience, improving our retention rate. We feel confident knowing we are in good hands.”
Design & Develeopment Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
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Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
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Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
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CMS implementation (WordPress-Elementor / Shopify / Webflow)
CMS Configuration
Responsive Optimization
SEO Improvements (optimized content & images)
Final Testing & QA
Final Project Deployment
Design Process
Briefing
Competitors Analysis
UX Analysis
Definition of User Persona
Userflow & Sitemap
Lo-Fi & Hi-Fi Wireframes
Clickable Prototype
Usability Testing
Branding
UI & UI-Kit
Responsive Design
High Fidelity Prototype
Usability Testing
Hand-off to Development
Color Palette
Typography
Brand Identity
User Persona
Logo
Lo-Fi Wireframes
Previous Design
The Revamped Experience
The dashboard offers users a comprehensive view of their financial health, combining insights on income, expenses, savings, and credit opportunities in one place. Designed with clear data visualization, gradient color accents, and modular sections, it allows users to track their financial progress intuitively while accessing key tools like simulators, challenges, and budgeting options.
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The Mobile Revamped Experience
The home experience introduces Qulki’s value proposition with a clean, gradient layout that guides users through registration, budgeting tools, and financial services like credits, investments, and savings. A short interactive quiz helps users discover their financial profile, offering personalized insights through an engaging and intuitive interface.
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The Qulki project focused on creating a user-centered fintech platform that simplifies budgeting, credit education, and financial decision-making through a clear and accessible design. Our goal was to make financial management intuitive for users with different levels of financial literacy, combining educational content, personalized recommendations, and a modern visual interface. Key features include:
Budgeting Functionality
A comprehensive budgeting tool that allows users to track their income and expenses easily, visualize spending patterns, and receive personalized insights to improve financial habits.
Credit Dashboard
A centralized view where users can monitor their credit status, manage payments, and access educational resources to enhance their understanding of financial concepts.
Financial Profile Test
An interactive test designed to help users discover their financial profile and receive personalized recommendations for saving and investing according to their goals.
Modern & Accessible Interface
Clean layouts, clear navigation, and consistent hierarchy were implemented to make financial data easy to interpret, ensuring inclusivity and usability for all audiences.
Creating an Intuitive and Efficient Digital Experience
The Design Process
We focused on designing tools that make financial management simple and accessible. Qulki helps users understand their income and expenses through educational and interactive resources that promote healthy financial habits.
User Flows
The platform’s flows were structured to guide users intuitively — from tracking expenses and credit information to discovering their financial profile. Each step was designed to make financial decision-making clearer and easier.
Visual Design
The design reflects Qulki’s friendly and educational spirit with vibrant gradients, clean layouts, and approachable visuals. This combination reinforces trust and engagement, creating a seamless connection between usability and financial empowerment.
Conclusion
Qulki promotes financial education and inclusion through an intuitive and accessible design. The platform empowers users to better manage their finances creating a modern and scalable digital experience.